From a garage to today

Our history

Forty-four years of zamak. And a beginning made at night.

The Seventies

The roots

Fortunato Fiorentino learned metal in the wire-drawing mills. That is where he understood how it behaves under your hands, and how a company really works: two things no school teaches you.

It could have been enough. Instead, in the Seventies, when his shift ended he went home and started another one: at night, in a garage, he had begun polishing parts for other companies. No sign above the door, no plant. A bench, two hands, and parts going back nicer than they arrived.

There was no business plan behind it. There was a man who knew how to do one thing well and was not willing to do it halfway. Out of that garage came his first business of his own — a very small one, doing only that. Everything else was born out of those nights.

The metal sculpture recalling the beginnings of the business
The metal sculpture recalling the beginnings of the business
1982

Two partners and a new company

The small business grows, and Fortunato Fiorentino goes into partnership with Domenico Lorenzo Borghesi: the initials of their surnames give the company its name, Effe-Bi-Esse.

This is when the craft changes scale. Alongside polishing, die-casting comes in-house: for the first time the part is not only finished, it is made. And a rule is born that never changed: every year the profits go back in, as new machines and plants.

The founding partners and the company's historic team
The founding partners and the company's historic team
1980s and 1990s

From finishing to the whole part

From die-casting and polishing, Effebiesse extends the chain in both directions: mold making upstream, machining, surface finishing and electroplating downstream. Customers no longer have to line up four suppliers — everything is in one place.

Within a few years the single-lever handles, knobs and bathroom accessories made in Villa Carcina reach the taps of the most important brands in the world.

The new plant

Villa Carcina, Via Veneto

The company leaves Sarezzo for a larger site: 16,000 covered square metres, designed to bring the entire production cycle under one roof.

It is still the home of Effebiesse today.

The headquarters in Villa Carcina (BS)
The headquarters in Villa Carcina (BS)
The company showroom: accessories made for customers worldwide
The company showroom: accessories made for customers worldwide
2003

Everything under one roof

A report in the magazine Lavaggio Industriale photographs the company at full maturity: 150 people at the head office, five hundred molds built in-house and kept in the warehouse, robotic cells for grinding and polishing, two chrome plating lines.

Every day 50,000 parts leave the plant. Customers include Ideal Standard, Hansa, Grohe, Paini and Zucchetti.

The foundry
The foundry
A detail of the chrome plating tank on the electroplating line
A detail of the chrome plating tank on the electroplating line
The robotic grinding and polishing cells
The robotic grinding and polishing cells
The component store feeding each robotic cell
The component store feeding each robotic cell
Beyond taps

The same metal, new sectors

Zamak know-how moves beyond the bathroom: lighting, home appliances, small parts and objects for furnishing, housewares, plates and handles for doors and windows, beer dispensing systems.

The sector changes, the way of working does not.

The design department, where co-design meets CAD-CAM
The design department, where co-design meets CAD-CAM
Today

Forty-four years on

More than 300 companies worldwide work with Effebiesse. The production cycle is still complete: design, mold making, die-casting, machining, polishing, electroplating, inspection and shipping.

And the founding idea is still the one from 1982: do a difficult thing well.

The family

Who carries the company forward

Fortunato Fiorentino passed away in 2014. The company he founded did not stop: today it is carried on by his wife and his daughters, together with his lifelong partner, Domenico Borghesi. The same name above the door, the same people around the table.

And in those portraits, between the jackets, there was always him too: the little Yorkshire in his houndstooth coat, the Effebiesse mascot. He is gone as well now, but everyone in the company still pictures him like this, sitting at the meeting table as if the seat were rightfully his.

The owners in the meeting room at the Villa Carcina headquarters
The owners in the meeting room at the Villa Carcina headquarters
The table where decisions have been made for over forty years
The table where decisions have been made for over forty years
The Effebiesse mascot, a fixture in the company portraits
The Effebiesse mascot, a fixture in the company portraits
Sport

The discipline the ring teaches

Fortunato Fiorentino was a sportsman before he was a manufacturer. He had boxed, and had been champion of Lazio with the Fiamme Oro. What boxing left him, above all, was a conviction: that what really counts, more than the result, is the discipline sport teaches.

Hence the decision to support Boxe Lumezzane. And alongside the ring, over the years Effebiesse has never turned its back on local sport, contributing to volleyball and cycling: a commitment that continued after his passing.

One of the cycling memorials held in his memory
One of the cycling memorials held in his memory

Want to see how we work today?

Discover our production processes

The historic photographs on this page are taken from the report published in Lavaggio Industriale, no. 105, November-December 2003.